The project which incited the creation of the EasyUp aimed to create a product for a specific user. The specific user assigned to this group was a strong, mother of one, pregnant woman. While this specific user was the main target for the product, they were also a co-designer and were part of every decision and step taken along the way. Understanding this person, their life and struggles with the pregnancy and taking their own opinions and ideas into account was a crucial step in creating a product perfectly suited for them, one that, without their help, would not be possible.